Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Bluetooth Advertising Review — Mon, 07 Feb 2011 21:33:31 +0000

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Email

Password

Remember me?
Lost Password?

Home Page > Technology > Cell Phones > Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Edit Article |

Posted: Mar 19, 2010 |Comments: 0
|

The mobile and wireless industry in South Asia, Middle East, and North Africa is at different penetration and competition levels. South Asian countries (India, Sri Lanka, Bangladesh and Pakistan) are characterized by low mobile penetration rate, and have presence of cluster of operators. Whereas most of the countries in MENA region have surpassed 100 percent penetrations mark even under controlled competition or duopoly environment. However, all these markets are under growth phase experiencing a downward pressure on average revenue per user (ARPU). Therefore, telecom service providers are unleashing attractive packages to add value to mobile data services to stave off ARPU decline.

New analysis from Frost & Sullivan, Market Engineering Research for Mobile and Wireless Market CY 2008, finds that total market revenue for covered list of countries is over billion in 2008 and estimates this to reach over billion in 2015.

Although the customers are benefiting from the declining call rates and innovative tariff plans, low calling rates are pressurizing the mobile operators, due to the decline in revenue margins.This is likely to result in consolidation in some of the markets like India and Sri Lanka.

India has the highest subscription growth rate, followed by Sri Lanka, Bangladesh, and Pakistan. Low penetration levels in South Asian countries are indicative of the huge untapped market and will translate into high subscriber growth rate in these countries between 2009 and 2015. Most of increased base will be on prepaid services resulting in further rise of prepaid subscriber percentage in these countries.

High uptake of services such as MMS, mobile web browsing, call conferencing, call forwarding, call waiting, mobile banking, and access to other data services are enhancing the outlook for mobile data services market.The rollout of 3G services in some of countries is expected to further bolster market progression.

Israel, with 15 percent data revenue contribution, ranks first among the covered list of countries in the Middle East and North Africa (MENA) region, in terms of data usage. This is attributed to the difficulties of growth through new customer acquisition and voice tariff competition. Therefore, operators are focusing on mobile data and extending their services to provide bundled services.

Barring Israel, all other countries in MENA region prefer prepaid subscription. New mobile operators are introducing services at low prices, especially in the prepaid segment, driving the growth of prepaid subscribers in these markets. Prepaid subscription is well accepted by all the income groups, especially the low-income group, due to the low initial sign-up amount and flexibility in usage.

Intense competition has prompted participants to decrease tariffs, in order to acquire or maintain their market share. To acquire subscribers, operators are launching new schemes and plans with low call rates. With the decline in tariff and handset prices, affordability of the customer is increasing, irrespective of the income of the customer, significantly boosting mobile subscription growth.

Leveraging larger economies of scale is vital for operators to stay afloat despite shrinking profit margins.Telecom service providers in India are sharing towers and base station location sites, and this trend is expected to gain traction in few other countries also.

Market Engineering Research for Mobile and Wireless Market CY 2008 is part of the Mobile & Wireless Growth Partnership Service program, which also includes research in the following fields: Mobile Value Added Services (MVAS), Telecom Passive Infrastructure Market, Enterprise Mobility Market in India, and An Assement of Potential 3G Market in India . All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

Retrieved from “mobile-and-wireless-market-2011761.html">http://www.articlesbase.com/cell-phones-articles/increasing-mobile-data-usage-fuels-growth-in-the-mobile-and-wireless-market-2011761.html”

(ArticlesBase SC #2011761)

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Merinews Network -
About the Author:

This is Merinews Network,its india’s first citizen journalism based news website. We have many news articles on Mobile Broadband and Cheap Broadband .

Questions and Answers

Ask our experts your Cell Phones related questions here…

Ask

200Characters left

Which is the Best Touch Screen Mobile in Current MArket having Good Camera and Music Feature Budget 150-250 USD
I have china mobile NKTEL C3000 i want to know how to increase my mobile speakers base power
The profit margin of your organization has been reduced recently. Because, competitors have increased market share through web commerce. How to increase the profit margin of your organization?

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source: mobile-data-usage-fuels-growth-in-the-mobile-and-wireless-market-2011761.html" title="Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market">http://www.articlesbase.com/cell-phones-articles/increasing-mobile-data-usage-fuels-growth-in-the-mobile-and-wireless-market-2011761.html

Article Tags:
mobile broadband, cheap broadband

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Bluetooth Advertising Review — Mon, 22 Jun 2009 00:28:30 +0000

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.
confusing industry
* Providing a wealth of carefully chosen international cases and
examples to demonstrate techniques in the real world.

Visit merchant

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Bluetooth Advertising Review — Mon, 15 Jun 2009 21:16:55 +0000

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. brbrMobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. brbrMobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: brbr* Defining and implementing a wireless marketing strategy br* Making sense of what can be a technically and commercially confusing industrybr* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world brbrWritten by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers. brbr* Defining and implementing a wireless marketing strategy.br* Making sense of what can be a technically and commercially.brconfusing industrybr* Providing a wealth of carefully chosen international cases andbrexamples to demonstrate techniques in the real world.

Visit merchant

Bluetooth Advertising Review - Complete Bluetooth Marketing » wireless marketing

Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Marketing Wireless Products

Marketing Wireless Products

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology