Bluetooth Advertising Review by Proximity Marketing » wireless marketing

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Bluetooth Advertising Review — Mon, 22 Jun 2009 00:28:30 +0000

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.
confusing industry
* Providing a wealth of carefully chosen international cases and
examples to demonstrate techniques in the real world.

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Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Bluetooth Advertising Review — Mon, 15 Jun 2009 21:16:55 +0000

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. brbrMobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. brbrMobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: brbr* Defining and implementing a wireless marketing strategy br* Making sense of what can be a technically and commercially confusing industrybr* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world brbrWritten by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers. brbr* Defining and implementing a wireless marketing strategy.br* Making sense of what can be a technically and commercially.brconfusing industrybr* Providing a wealth of carefully chosen international cases andbrexamples to demonstrate techniques in the real world.

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