Bluetooth Advertising Review - Complete Bluetooth Marketing &#187; blackberry

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Email

Password

Remember me?
Lost Password?

Home Page > Marketing > Bulk Sms Marketing Helping You Send Bulk Promotional Sms

Bulk Sms Marketing Helping You Send Bulk Promotional Sms

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Posted: Feb 26, 2010 |Comments: 0
| Views: 320 |

With developments in technology, changes have occurred in all aspects of human life. People are in a hurry to make their lives secured and sheltered. We can see competition in all ways of life. It is better to say nothing about competition while dealing with corporate mattes! Yes, competition has affected corporate world intensely. Each business person wish to make their products and services more improved and appealed from competitors. They go for new and novel promotional tools to broadcast their brand name and corporate identity. Chief marketing tools preferred by most of corporate persons are television and newspaper advertising, print Medias, bill boards and many more. But does any business person can assure that customers are noticing their ads and buying their products?

No, not at all!!

Customers are just viewing your advertisements and neglecting as usual nuisance to their privacy. Then how can you make a vibrant place for your brand name? From this thought there arrived the waves of contemporary SMS marketing. It is a new and revolutionary trend in marketing scenario. Most of business people now take advantage of this novel marketing tactic to enhance their brand name in the areas where you prefer.

Why SMS marketing became so popular?

Surveys account that around 90% of total popular owns mobile phones and keep it all the day with them. Even if persons forget to take their wallet, they never forget to take mobile phone while going outside. Mobile phones keeps people connected with their buddies and family. Even though you are in a traffic jam, attending a ceremony, doing any jobs, mobile phones let you speak to your desired person with out any stuck or cling. This beautiful handset involves several advanced features such as Bluetooth, internet, infrared and SMS. When other features make your phone more sophisticated, SMS make you alert on several matters. If you are in such a situation not to attend the call, your buddy or family member can inform you matters via a text message.

This is the same technology that business people make use. They inform potential customers about the latest arrivals and newest features of products and services via SMS. Unlike direct calls, SMS works conveniently and comfortably. If your sales person makes a call to an intended customer to inform him about the new offers, there is no necessary that he should be in a situation to attend your call. Your call may disturb or interrupt him in his doings. Here SMS plays a vital role in promoting your brand name. Sending a text message to your recipients’ mobile phone never breaks their privacy or considers as a nuisance activity. It lets recipients read messages as per their convenience. With this tactic, customers don’t get forced to attend your promotional call and answer to the questions.

How Internet supports sending bulk SMS?

Internet is an advanced invention which makes things easy and simple. Message sending via internet is as handy as via the mobile phone. There are several internet service providers facilitating online SMS sending. Service providers are accessible with SMS via online and users only need to pay for the SMS you sent. Sending bulk SMS via online make your business more professional and reputed. Unlike mobile SMS, you don’t need to type the message and click the forward button continuously in normal mobile phones. Only advanced handset features group forwarding of text messages. Internet facilitates you to send bulk SMS to any volume of mobile numbers at a shortest period of time. If you are not interested to spend you money investing in brand promotion, there are internet service providers offering bulk SMS services at free of cost.

What makes SMS online differ from normal SMS?

It largely increase the effectiveness and office time of your employees
Makes your corporate identity in a innovative manner
Enhances the effectiveness of marketing campaigns
Elevates the retention rate of customers
Saves significant volume of money in mobile phone and e-paper
It makes managing the content easier than mobile phones
You can know the exact status of delivered message
Online SMS facilitate you a perfect platform for your marketing campaigns

Other sources to send bulk SMS

Any one can send bulk SMS to any number in association with telecom operators and mobile companies. Only that matter is you have to be relevant in message content. Your SMS should not be annoying or creating nuisance to customers personally. Generally SMS marketing capitalize the SMS short codes and long code. SMS short codes are the special telephone numbers used to address SMS and MMS message from phone to phone. It is different from 10 digit long code and also differs in cost rates. When compared long code SMS, short code SMS are bit pricey but highly result yielding. Developments in technology have made sending SMS as a matter of plucking a flower. You can now send bulk SMS via internet.

Does SMS marketing bring expected results?

SMS marketing mostly brings good and better results for the messages. It is believed that people easily forgets the thing they see but keep in memory what they read. SMS marketing take advantage of this belief as while reading continuous messages of one product will force the human brain to keep it in the memory. Also, SMSs reach to the intended customer even if he is out of coverage area or the phone is switched off. Emails and other promotional tactics take time of people to read it by sitting in a convenient place. But people can read mobile SMS while travelling, dining, drinking or engaging in office matters.

So, what have you decided? Stick on to traditional marketing mode or switch to advanced SMS online? Choice is yours! If you wish to make more revenue and brand popularity, take advantage of internet bulk SMS services.

Retrieved from “http://www.articlesbase.com/marketing-articles/bulk-sms-marketing-helping-you-send-bulk-promotional-sms-1911520.html”

(ArticlesBase SC #1911520)

David Adam Webb -
About the Author:

David Webb is expert in Mobile technologies. Get latest information about mobiles, SMS marketing, mobile technologies and mobile telephony from the website http://www.info2mobi.com. Grab RSS of all his articles.

Questions and Answers

Ask our experts your Marketing related questions here…

I got this new job, they need help with promoting their dental business. they want me to do some marketing for them and case presentations. i’ve never done either one, what can i do to impress them?
I can query my samsung guru 2120 and connect thru orginal sw but i cannot connect thru hyperterminal or a sms sender package, please help me with settings
Is there any facility to earn my promotion through internet without any investment

200Characters left

Rate this Article

1
2
3
4
5

vote(s)
1 vote(s)

Source: http://www.articlesbase.com/marketing-articles/bulk-sms-marketing-helping-you-send-bulk-promotional-sms-1911520.html

Article Tags:
bulk sms marketing, bulk sms, sms marketing

Auto Text Sender V1.5

Learn how to send 10,000 text messages in four hours for free. Watch my video and visit www.renatoworld.com (06:35)

SMS Vulnerability in Smartphones

At the Black Hat security conference in Las Vegas, Charlie Miller and Collin Mulliner, two security researchers, revealed vulnerabilities in SMS systems. The pair discovered multiple SMS vulnerabilities in both Android and iPhone systems. They’re currently working to show the same vulnerabilities exist in Windows Mobile systems. (00:49)

SMS Touch iPhone App Review

Review of SMS Touch – The definitive source for iphone app reviews. (01:33)

BlackBerry: How to send an SMS

How to send an SMS with your BlackBerry (02:31)

Windows Live Messenger – #7 – Send SMS Messages on Windows Live Messenger

Not only does Windows Live Messenger allow you to chat and file share, but it also allows you to send SMS text messages to mobile phones.
(01:51)

SMS advertising popular tool of marketing in India

Many marketing experts are of the opinion that the future of local and regional advertisement is on the mobile web. In India mobile market is a growing at a faster pace and marketers are tapping the potential of this medium by adopting SMS advertising as a tool to market their products and services.

By:
Srinivas Sakharel
Businessl
Sep 06, 2010

SMS solutions: Broader perspective on marketing

Mobile phones have evolved from being a mere tool of communication to multimedia platform where it can click pictures, play music and give access to the internet. This growth has lead to a new form of marketing called SMS marketing which is like a boon for most of the companies who ant to achieve more in less time.

By:
Srinivas Sakharel
Businessl
Nov 10, 2010

Drastic Changes In The Sms Services Have Influenced Digital Marketing Across The Us

There are different sms service providers and foremost it is best to do some self research to identify the suitable sms sending software developer. Short messaging services became popular with the introduction of paging services but now the scenario has changed and sms is now a powerful tool of online and digital marketing.

By:
Mainhoonseol

Internet>
Internet Marketingl
Feb 18, 2010

Stocks And Shares Sms Software | Schools And Colleges Sms Software | Event Management Sms Software | Real Estate Sms Software | Sms Providers

bulk sms software providing company in india, stocks brokers bulk sms software, shares brokers bulk sms software providers providong company, real estate bulk sms software, schools and colleges bulk sms software providers, text messages providers, text messages software, low bulk sms pricing”

By:
Raghhav Sammratl
Advertisingl
Mar 07, 2009
lViews: 146

UAE SMS Marketing List of SMS Marketing Software

SMS marketing is one of best method for marketing your business into local region. This is one of best because it is cheap, easy to marketing and most important it is limited your local area.

By:
Justin Markl

Marketing>
International Marketingl
Apr 22, 2009
lViews: 482
lComments: 1

Email Marketing, Bulk Email

DriveMyBrand provide for you- organic marketing, social media optimization, social media marketing, Email Marketing, Bulk Email, social media marketing agency, marketing with social media, Guerilla Marketing, DriveMyBrand, Creative marketing experiential agency, non traditional marketing specialists in the mobile approach of the outdoor advertising promotion portion of your company, utilizing auto wraps for fleets or cars, live event management marketing.

By:
Vinodl

Advertising>
Brandingl
Jan 11, 2011

Mobile Marketing: Potent Form of Marketing

The given below article tells that mobile marketing is the most potent form of marketing used these days.

By:
Naman Jainl

Internet>
Internet Marketingl
Nov 12, 2008

Some unique features of mobile marketing: Bluetooth and SMS marketing

both Bluetooth and SMS are used in marketing strategy because it can save promotion cost and time a lot.

By:
Kathe Marionl

Technology>
Cell Phonesl
Aug 27, 2009

How To Run A Successful Affiliate Marketing Business

Associate marketing is an association in between an online service provider and associate, in which the affiliate earns a commission for producing product sales, prospects and/or clicks for the merchant’s web site.

By:
JamesBradshawl
Marketingl
Feb 07, 2011

Free Tips On How To Make Money With Adsense

These folks are getting in touch with him the million dollar man. Jason Calacanis just lately pointed out in his weblog that he is on monitor to receive a million bucks from Ad-sense at the time of the 12 months ahead.

By:
JamesBradshawl
Marketingl
Feb 07, 2011

The Points to Remember for Video Creation

Video creation has grow to be helpful nowadays with the introduction of video marketing.

By:
someroxl
Marketingl
Feb 07, 2011

Get YouTube Views To Get Business Opportunities

Everybody is on the YouTube now. There more than just sharing videos on the web.

By:
someroxl
Marketingl
Feb 07, 2011

The Silicone Wristband Madness

Rubber bracelets and silicone wristbands are gaining its popularity not only as a fashion statement but also as a promotional tools for businesses and organizations. It’s highly customizable according to anyone’s preference – in terms of color and design. Also a cheap method for doing direct marketing.

By:
JessieyFrischel
Marketingl
Feb 07, 2011

Here Are The Tips to Get YouTube Views More and More

It is one thing to believe that video clip marketing is one of the finest device to get he site traffic.

By:
someroxl
Marketingl
Feb 07, 2011

A Few effortless Internet Marketing Ideas to Help You Go Far

By:
John Hobamal
Marketingl
Feb 07, 2011

Efficient Internet Marketing dreams that Generate Results

By:
John Smithl
Marketingl
Feb 07, 2011

How To Send Bulk Sms To Target Market

With sophisticated features and advanced qualities, SMS has become the most popular promotional medium for any business organization to enhance the overall productivity. So if you are searching for an outstanding marketing tool to elevate the brand name, use bulk SMS services. It will help you to accumulate the revenue and accelerate the traffic.

By:
David Adam Webbl
Marketingl
Mar 16, 2010
lViews: 140

The Marketing Strategies With Bulk Sms And Bluetooth Hotspot

With the dawn of latest mobile technologies, new styles of marketing strategies came into being. SMS marketing is one such breakthrough that added up to new formats of marketing strategy. The most advanced form incorporates bulk SMS and Bluetooth marketing strategy. Both of these stand distinct to each other in their features.

By:
David Adam Webbl
Marketingl
Feb 26, 2010
lViews: 161

Sms Marketing – The Best Communication Tactic

These days, bulk SMS services are in great demand owing to its utility and cost effectiveness. The best and suitable way to reach numerous customers at the same time is by utilizing this service. Use this service to remain best in your field.

How To Use Sms Short Codes

Business>
Customer Servicel
Feb 22, 2010

Short codes are the easy, fast and distinctive means of communication. Here is a short guide on how to use SMS Short Codes.

Bulk Sms Do’s And Dont’s – Run Reputed Marketing Campaigns

Technology>
Cell Phonesl
Feb 10, 2010
lViews: 241

Basic Of Sms Marketing

SMS marketing is the gateway for the entry of new customers. In addition to yield more people towards your business, this marketing strategy retains a strong relationship with your old customers. The chief purpose and focus of SMS marketing is to render a service to people via SMS.

By:
David Adam Webbl
Marketingl
Feb 04, 2010

SMS Marketing is new tool in the hands of the Business Marketer. Here is the guide on Bulk SMS dos and dont’s for running reputed marketing campaigns.

Bulk Sms, A New Marketing Mantra

Marketing>
Marketing Tipsl
Jan 27, 2010
lViews: 211

Marketing has never been easier. Whatever the products, the tools that are being used for marketing are the key to achieve results. Now-a-days Bulk SMS is one of the easiest tool for reaching millions. We can call it a new marketing mantra.

Premium SMS, A Revenue Generating Business in Telecommunications Value Added Services

Marketing>
Marketing Tipsl
Jan 27, 2010

Premium SMS offers revenue generation potential to businesses. Here is an article describing Premium SMS generating business value in telcommunications.

By:
David Adam Webbl
Businessl
Jan 23, 2010
lViews: 301

Add new Comment

Your Name: *

Your Email:

Comment Body: *

Verification code:*

* Required fields

Submit

Your Articles Here
It’s Free and easy

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

David Adam Webb has 13 articles online

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Marketing

International Marketing
Marketing Tips
MLM
Press Releases
Social Marketing
Viral Marketing

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.

Introduction to SMS Text Message Marketing, Guide to getting started, SMS marketing history and expected results from typical SMS text message marketing campaigns.
Video Rating: 0 / 5

Find More Sms Marketing Articles

The Pros of Internet and Mobile Advertising

Bluetooth Advertising Review — Mon, 07 Feb 2011 21:34:09 +0000

The Pros of Internet and Mobile Advertising

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Email

Password

Remember me?
Lost Password?

Home Page > Business > Business Ideas > The Pros of Internet and Mobile Advertising

The Pros of Internet and Mobile Advertising

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Posted: Sep 15, 2010 |Comments: 0
|

The uniqueness of any internet and mobile marketing campaign is superior media planning and tie-ups with several websites (especially for internet advertising) or ad networks bringing a platter of relevant websites/ ad networks to the Brand, thereby bringing the Brand closer to its prospective buyers.

Advertising in Internet and Mobile media is a little different from advertising in another means. Internet and Mobile Advertising provides you reachable options and solutions to any kind of query that you have for any brand. Let us have a look at the few pros of Internet and Mobile Advertising below. Benefits of Internet and Mobile Advertising Provides immediacy: Internet and Mobile advertising successfully helps you reach out to your target customer more effectively than any other means of promotion.

Various advertisers indulge in internet and mobile advertising as it provides immediacy within a short amount of time. Adheres to your budget:Whether you are a small or big brand owner any mobile and internet advertising campaign cohesively adheres to your defined budget. Once you choose your budget and type of Advertising, the mobile and internet ad agency will keep a strict check on it. As you cross the maximum budget or end date, the particular agency will stop your ad campaign. Flexible budget: Budget is important for any ad campaign. Mobile and Internet ads offer flexible budget for your ad campaign. If you want to advertise your brand at a flexible budget, mobile and internet advertising option is the best budget fitting means of promotion.

Conveys articulate brand message: Mobile and Internet Ads use short and articulate brand message to communicate to its target group. This is one striking pro of this tool of advertising. In addition, Mobile and Internet advertising provides exact estimation of your campaign. Mobile advertisers also provide you blind and detailed reports of your campaign which helps in evaluating the over-all promotional activity of your brand or service. Mobile Advertising In Vogue Mobile Phones are the latest adopted tools of advertising in the market. Mobile Advertising is in vogue. Big and Small advertisers indulge in this tool of advertising with a viewpoint that mobile ads offer the most successful means to reach a new pool of target customers or to interact with existing customers.

A mobile is a personalized device of an individual. Hence, it renders immediacy to the advertisers while promoting a brand or business through this particular medium. Advertising to the potential customers via their most personal information source i.e. mobile device is the most effective tool of marketing. Advertising through mobiles reaches and influences the targeted customers with a richer impact. In mobile advertising, you can also have a control where your ad is seen and also track response and create mobile-specific landing pages for your products and services. Mobile ads reach your audience in minutes. As a mobile advertiser you can set your own precise targeting by specific keywords, locations, customer’s interest etc. One major benefit of mobile advertising is that you can easily manage your costs and success through real-time and coverage.

Mobile Ads are in vogue in the market. Several business holders, entrepreneurs, advertisers are adopting this technique of advertising for a richer and effective impact upon their target customers. Mobile Sms advertising campaigns are exclusively carried on. Business or brand holders do not hesitate to make heavy investment in this type of advertising as they find credible results out of every ad spend. However, advertising through mobiles is not expensive as compared to other mediums. Hence, mobile advertising can be embedded along with other promotional tools to endorse a brand, service or business. Mobile advertising coupled with internet advertising will not only promote your business to the target group but will also provide them an engaging brand experience.

Retrieved from “http://www.articlesbase.com/business-ideas-articles/the-pros-of-internet-and-mobile-advertising-3270940.html”

(ArticlesBase SC #3270940)

Tdiindia -
About the Author:

Mobileandinternetadvertising.com (MAD) offering you the advertising. Here you can find extensive resources on in the form of Mobile advertising , Internet Advertising, online advertising, Advertising India, SMS mobile advertising, mobile advertisers, mobile marketing, Banner advertising.

Questions and Answers

Ask our experts your Business Ideas related questions here…

Identify the shortcomings associated with using the Internet Protocol (IP) designed for fixed networks on a roaming mobile device
Are you finding the internet to be stimulating or are you over it , i think way too much is said of the mobile net, i really have no desire to view the net via a phone , am i the only one ?
Whats the pros and cons of using sales data to evaluate advertising effectiveness

200Characters left

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Source: http://www.articlesbase.com/business-ideas-articles/the-pros-of-internet-and-mobile-advertising-3270940.html

Article Tags:
advertising, mobile advertising, internet advertising, online advertising, advertising india, sms mobile advertising

BlackBerry iPhone Killer, Buisness mobile maps: Loaded- 07-30-2010

Google releases location-aware mobile advertising, Research In Motion could launch its iPhone killer by next week, and T-Mobile ranks first in wireless customer service. (02:32)

Innovative Mobile Marketing

Vince Thompson talks to Alec Andronikov about how he revolutionizing mobile advertising. (04:22)

How Luxury Brands Can Capitalize on Mobile Platforms

The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: “What do I do now?” (04:40)

Steve Jobs’s Next Move with the iAd

With Apple’s booming sales from devices, software and digital content, Steve Job hasn’t had to think much about advertising revenue. The consumer comes first (his mantra) and advertising must fit their experiences.In his comments on Tuesday night at the Wall Street Journal’s All Things Digital conference, he minimized the absence of Flash on the iPad, quipping that the only (Flash-less) holes in the iPad experience was for Flash-enabled ads. (05:12)

Thomas Kinstner on the Ways Apps Will Reshape Paid Content

Apps will “reshape paid content” in a “profound way,” says Thomas Kunstner, partner at Booz and the leader of the firm’s European media practice, in this interview with Beet.TV. (01:35)

How mobile and internet advertisings have changed our lives?

Advertising as an art of communication has so far gone beyond the conventional modes and norms. With an enormous digital revolution, trends and modes of advertising have so far taken a different facet particularly in internet advertising. For more information visit www.mobileandinternetadvertising.com

By:
Tdiindial
Advertisingl
Dec 21, 2009

How mobile and internet ads offer end to end brand promotion solutions?

Advertising requires continuous updates of tools and technologies. The same methods and tools of advertising need to be revamped and refurbished from time to time accordingly to the prevailing trends in the market place. In modern advertising India, the usage of latest trends and tools set the tone for redefined brand communication solutions. Thanks to the new tools or devices of brand promotion (such as mobile and internet media) which provide end to end brand promotion solutions.

By:
Tdiindial

Advertising>
Online Promotionl
Jul 07, 2010

How brand Advertising is redefined through internet and mobile devices?

Mobile Advertising covers any promotion activity which is carried out through a mobile device. Those who deploy mobile ad campaigns are known as mobile advertisers. Some ways of mobile advertising include SMS ads, wap ads, ARBT ads, gaming Ads, Bluetooth Ads etc.

By:
Tdiindial

Advertising>
Online Promotionl
Aug 19, 2010

How to take the unconventional way of brand advertising?

Once upon a time advertisements were considered merely as a means of selling products. Their reach was limited to print media and television commercials. The world has moved forward and along with it the concept of advertisement has also gone through a sea change. For more information visit: www.mobileandinternetadvertising.com

By:
Tdiindial

Advertising>
Online Promotionl
Nov 04, 2009

Advantage of bulk SMS service in relation to business prospects

The bulk SMS is really informative and the recipient can read it over and over again until he gets clarified with it.

By:
Bulksmsindia123l
Computersl
Jan 29, 2011

Help your business flourish with online advertising

Advertising is undeniably an essential step to lure several customers for any successful business and if taken in a broader sense, anything which promotes ones business can be considered advertising. For more information visit www.mobileandinternetadvertising.com

By:
Tdiindial
Advertisingl
Nov 27, 2009

Recent Developments in Advertising

One of the more well-known and flourishing types of internet advertising are email newsletters on a monthly basis. All an individual needs to do is send a letter to different internet users to come and view the website.

By:
Tdiindial

Advertising>
Brandingl
May 19, 2009
lViews: 195

3 Ways to Start Earning Money

Unless you have been given a good fortune, there’s no way you can ever get to earn some money until you do something. The good news is there are actually a lot of options you can choose. If you have the will power, you may just perform all of the above.

By:
Nelson Berryl

Business>
Business Ideasl
Feb 07, 2011

Studying More About Excavator Bucket: The Main Things You Might Not Notice

You may have durable, high performance as well as high quality of excavator to support your work in any building construction or in site excavation. However, it will also be better for you to provide some attachments to support the performance. One of some best attachment to be provided is excavator bucket. This is a particular attachment that is designed to support the performance of heavy equipment in site excavation.

By:
lisa lucerol

Business>
Business Ideasl
Feb 07, 2011

Rpt-global markets weekahead

fluctuations in financial markets due to the crisis in the Middle East have done little to stop investors are preparing for a rally also in stocks and other riskier assets such as economic growth accelerates in the world. In fact, rising oil prices and food the former fueled by the riots in Egypt and Tunisia are reminding investors of the risks of rising inflation, which will also strengthen the case of stock.

By:
Penny Stocksl

Business>
Business Ideasl
Feb 07, 2011

Summer is for seal coating!

Winter months, with freezethaw cycles cause considerable damage to asphalt paved areas.

By:
Maria Jonesl

Business>
Business Ideasl
Feb 07, 2011

Benefits of Choosing Carpet Cleaning

Ever had those days when the kids won’t listen, or the boyfriend won’t help out or just about everything you pick up falls and spills? Yes, we’re sure you’ve had those. And the brunt of these days is borne by the carpet. Muddy shoes, wine, noodles, pizza, the list is endless. The carpet bears signs of all that happened on it!

By:
Julia Herniakl

Business>
Business Ideasl
Feb 07, 2011

Linzi Stoppard & FUSE Headline The New Year’s Eve Countdown in Hong Kong

FUSE, the rock electric violin duo Linzi Stoppard & Ben Lee, have earned the reputation as one of the most progressive and celebrated violin groups in a generation. FUSE headlined the New Year’s Eve celebrations in Hong Kong with a selections of hits from their new album, a Guinness World Record Fastest Violinist in the world attempt by Ben and also show casing their exclusive Swarovski violins.

By:
donald hoodl

Business>
Business Ideasl
Feb 07, 2011

Rikvin Offers Singapore Accounting Services

A Company that have a complete benefits that help foreign and local entrepreneurs setting their own business in Singapore.

By:
Glen Swayzel

Business>
Business Ideasl
Feb 07, 2011

Things to Consider When Looking For a Part Time Job

As a result of the consistent and constant growth of the Internet, it has become increasing easy to find a job with a job listing. The Internet has made it very easy to find a job vacancy of your own choice. There are numerous employment job listings that are available at your fingertips with just a simple click of a mouse.

By:
Alex Wul

Business>
Business Ideasl
Feb 07, 2011

Some interesting aspects about the impact of advertising!

Different brands cater to the need or requirement of different target groups so, it depends upon the feature(s) of a brand whether the advertising campaign has to target a 4 years old child or a 70 years old adult.

By:
Tdiindial

Advertising>
Brandingl
Feb 03, 2011

Three Tactful Tips of Mobile & Internet Advertising 2011

One cannot rely on Pundits or Astrologers to bring a boost to their brand advertising practices. If you feel the need to change your strategies or tools (provided they seem outdated or out of trend), don’t wait, just do it.

By:
Tdiindial
Advertisingl
Jan 28, 2011

Mobile & Internet Media- The future of brand advertising

Already creating waves in advertising world, mobile and internet media guarantee customized brand communication delivered right within the pockets or palms of customers.

By:
Tdiindial
Marketingl
Jan 24, 2011

How Advertising acts as a tempting tool of brand marketing?

Some ads create fear, some ads provide emotional appeal, some ads evoke nostalgia on target audiences etc. The theme of one advertisement often varies from another.

By:
Tdiindial
Marketingl
Jan 19, 2011

Advertising-a symphonic tool of brand marketing!

The language of advertising is different from other marketing communications. Advertising mostly evokes a brand message in a lyrical mode which is musical and memorable for audiences to recall.

By:
Tdiindial

Advertising>
Online Promotionl
Jan 13, 2011

Impact of advertising

If you look around and study you will realize how advertising has become an important factor for creating a brand experience in our mind.

By:
Tdiindial

Advertising>
Brandingl
Jan 06, 2011

How internet & mobile ads reign amongst the various brand advertising options?

In today’s fast & hi-tech world, even the medium of brand promotion needs to be hi-tech. A brand promotion campaign today is expected to deliver the results within minutes.

By:
Tdiindial

Advertising>
Online Promotionl
Dec 31, 2010

Trends of Mobile Advertising in India!

Considered as personalized modes of brand promotion, advertising through mobile & internet media provides immediate effect on customers.

By:
Tdiindial
Advertisingl
Dec 01, 2010

Add new Comment

Your Name: *

Your Email:

Comment Body: *

Verification code:*

* Required fields

Submit

Your Articles Here
It’s Free and easy

Author Navigation

Tdiindia has 24 articles online

Articles Categories
All Categories

Business

Agriculture
Ask an Expert
Business Ideas
Business Opportunities
Corporate
Customer Service
Entrepreneurship
Ethics
Franchise
Fundraising
Home Business
Human Resources
Industrial
International Business
Leadership
Management
Negotiation
Networking
Non Profit Organizations
Online Business
Organizational
Outsourcing
Presentation
Project Management
Public Company
Public Relations
Sales
Six Sigma
Small Business
Strategic Planning
Team Building
Training

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Understanding Sms Marketing

Bluetooth Advertising Review — Mon, 07 Feb 2011 21:33:57 +0000

Understanding Sms Marketing

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Email

Password

Remember me?
Lost Password?

Home Page > Marketing > Understanding Sms Marketing

Understanding Sms Marketing

http://portal.bsnl.in/Telecomguide.asp?intNewsId=483&strNewsMore=more

Posted: Mar 07, 2009 |Comments: 3
| Views: 2,090 |

Understanding SMS Marketing

Introduction

Short Message Service (SMS) is a wireless service available on digital mobile networks. It enables the transmission of text messages between mobile phones and other systems such as electronic mail, paging and voice mail. Up to 160 characters can be sent and received through the network operator’s message system to the mobile phone (Gustafsson & Lenman 2007).

SMS is essentially similar to paging. Paging is the process of a message, which consists of a few digits typically a phone number that the user is then expected to call, to be received by a one-way numeric pager. A pager (sometimes called a beeper) is a simple personal telecommunications device for short messages. A one-way numeric pager can only receive a message (paging) consisting of a few digits, typically a phone number that the user is then expected to call. While paging requires the pager to be active and within range, SMS messages do not require the mobile phone to be active within the range as they will be held for a number of days until the phone is active and within range. SMS messages are transmitted within the same cell or to anyone with roaming capability. They can also be sent to digital phones from a web site equipped with a PC Link or from one digital phone to another. In addition to SMS gateway is a web site that lets the user enter an SMS message to someone within the cell served by that gateway or acts as an international gateway for users with roaming capability.

The SMS is a store and forward service. In other words, short messages are not sent directly from sender to recipient, but via an SMS Center. Therefore there is a need for a network operator. Each mobile telephone network that supports SMS has one or more messaging centers to handle and manage the short messages.

The SMS features confirmation of message delivery. This means that, unlike e-mailing users do not simply send a short message and trust and hope that it gets delivered. Instead the sender of the short message can receive a return message back notifying them whether the short message has been delivered or not.

Short messages can be sent and received simultaneously with GSM (Global System for Mobile Communications) voice, data and fax calls. This is possible because whereas voice, data and fax calls take over a dedicated radio channel for the duration of the call, short messages travel over and above the radio channel using the signaling path. As such, users of SMS rarely, if ever, get a busy or engaged signal as they can do during peak network usage times (SPG Media Group PLC 2008).

According to the same study above ways of sending multiple short messages are available. SMS concatenation (stringing several short messages together) and SMS compression have been defined and incorporated in the GSM SMS standards.

The introduction of standardized protocols such as SIM (A small smart card type device that has details of the mobile subscriber including public telephone number and the numbers required by the network to recognise and authenticate the subscriber), Application Toolkit and the Wireless Application Protocol (WAP) contribute to an increase in messaging usage by providing a standard service development and deployment environment for application developers and business partners. These protocols also make it easier for users to reply to and otherwise access messaging services through custom menus on the phone. While these protocols are only a means to an end and not new messaging destinations or services, they are likely to lead to a 10-15% uplift in total SMS volumes (SPG Media Group PLC, 2008). Some companies could reach more successful results if manage the SMS marketing processes successfully.

Today, for example, to use SMS, MMS, e-mail, instant messaging (IM), voice mail, and so on, end users must be aware of the underlying technology and their intended recipients’ capabilities. Studies and market trends show that messaging solutions must be easier to use if they are to facilitate communication and increase traffic. This will form the base of a successful mobile marketing campaign constructed on SMS.

SMS Marketing under Marketing Overview

SMS has grown into a mainstream communication tool for consumers, reaching them via SMS marketing has become increasingly important strategy for businesses. Whether between two people planning to meet up or a broadcast message to thousands of users, more and more customers are becoming converts every day, and savvy marketers realize text messaging is a great way to quickly communicate with their audience. For this reason; text messaging is increasing at an enormous rate. One of the primary reasons behind this growth is that text messaging has become increasingly used as a business tool (mobilestorm.com/sms-marketing 2009).

The trend in Jupiter Research shows that SMS Marketing is quickly surpassing e-mail technology as a tool for marketers and also for customer relationship management. Moreover; Jupiter Research says three billion coupons issued to cell phone users will generate sales of almost billion by 2011 (textsmsmarketing 2006).

Types of SMS Marketing

Types of SMS Marketing can be defined in three different contexts in general; Purchase Context, Technical Context and User Context. These contexts are mostly given preference while enterprises practising the SMS Marketing efforts.

Purchase Context defines SMS as a product based on the way it is purchased. On the other hand, technical context defines the types of SMS Marketing from the mobile operator point of view while user context defines it from the benefit the SMS provides to the target customer. The common point of these types is that the payment type of these SMS can be defined based on the request of the buyer (the sender). The company that wants to send SMS can chooses either to pay the price of the SMS itself or to charge the price to the target customer.

Purchase Context

In SMS marketing campaigns, there are two different SMS methods as a product; a company can either choose to make a deal with the carrier for a promised amount of SMS for a given time (mostly 1 year). This is called bulk SMS. On the other hand, the company can choose to buy SMS packages that are being sold by the carrier in specified amounts like 1.000 or 500.000 or it can be included on the standart price numbers of dispatch etc. This is called piece SMS.

Marketing strategy is obtained by making corporate SMS purchasing agreements either with Mobile operators or with the infrasturcture providers or different SMS reseller companies. The more amounts of SMS purchased, the less money is paid for an SMS. While it is more profitable to buy over million quantities directly from the GMS operator (bulk SMS), it can be a better decision to buy from the providers or resellers since they buy from the operators with over million quantites and resell them in small quantitities with better price (piece SMS). This also creates a new intermediate trade of SMS. In addition to this; wide extensive solution partnership agreements are available among company. At that time; more services are given in a lot of case such as SMS, logo, melody, conversation, entertainment, competition, game, etc.

Technical Context

There are three types of SMS from the technical perspective. These are one way, single shot and two way SMS’s (see in Table 2).

One way SMS is an SMS that sent by the sender to the target customers. With this type of SMS an answer from the target customer is not expected and most of the time not allowed. So there is no customer interaction.

One way Fast SMS (Single Shot) is an SMS which is sent by the sender to the target customer and an answer from the target customer is not allowed. The most important feature of this type is that the SMS is valid for a defined time (mostly a short period like 3 minutes). Becuse of this feature, the SMS must be sent immediately after it is triggered. This type is mainly used to send passwords that are valid for the defined time (Like a password that will be used by the target customer to log in into his/her different accounts over the internet). This type of SMS is not blocked by the filters meaning that a customer can filter the SMS that is coming from a certain sender or number by sending that message to a special filter list of the mobile operator. But this filter is not used for single shot SMS.

Two Way SMS is an SMS sent by the sender to the target customer and an answer from the target customer is expected if he/she wants to join or use the services/benefits that are offered. Since there will be a client interaction, the SMS number that is used to sent this type of SMS must be configured to recieve SMS that will be sent by the customers.

User Context

Premium SMS gives clients the option to earn money on certain text messages and content for which consumers will pay to send or receive. Clients can hold voting contests, like those on many reality TV shows, daily horoscopes, a VIP program, or other instances where new information is time-sensitive, making that information valuable to the consumer.

Mobile Coupons will benefit businesses and customers alike-promoting spending while saving money for consumers. In addition, the convenience and “green” factor (no excess paper or ink needed to produce them) of digital coupons, such as mobile coupons, make them especially appealing to consumers today.

Text-To-Screen is a premium service that allows marketers to create polls and quizzes especially for a particular event.

Marketers have a way to ensure event attendees’ interest while adding excitement to shows, parties, major sporting events or a regular evening at a movie theater. A marketer can use giant video screens that are traditionally at these places to advertise a poll or quiz, compel the crowd to participate and then post the results on that same screen in real time. (mobilestorm.com/sms-marketing 2009)

The SMS Campaign

The SMS system is a small piece of mobile communication and marketing system. For this purpose, like every marketing campaign, SMS campaign should be carefully planned. There are 3 processes that a campaign manager should plan in order to create a successful SMS campaign.

Every process has its own individual approaches. In step I, campaign manager should carefully plan the target segment, the message that will be addressed and configuring the body of the SMS based on this message.

In step II, the carrier must be chosen in order to reach the targeted segment based the technical and financial criterias. All the replies must be carefully viewed.

After sending the message, an analysis of the study must be made for performance measurement (mobilestorm.com/sms-marketing, mobilesmsmarketing.com 2009).

In order to create an SMS marketing campaign, a database must be created that consist of the phone numbers of the clients that are targeted. A member or commitment list is being constituted by the enterprises with the help of clients’ needs. However; we cannot observe the same situation at the private sector. The companys, which can constitute their lists, can add new numbers to these lists by using different channels. The channels can be;

inside the company – the companies own database or affilitaions database outside from the company – databases that can be provided from consulting firms, SMS operators, yellow pages etc.

This process is sensitive because of the requirements and outlines defined by the law. Both the individual numbers at the newspapers and the other numbers, which are used by institutional enterprises, help to increase the quantity of the numbers at these lists in the behalf of request or guidance.

SMS Marketing Implications

In the past; the companies, which want to communicate with their customers, were using postcards, celebration cards, fax and telephone. These ways were increasing the costs and were creating problems for transportation. Most of the cards were not arrived to the addresses and the companies were not controlling these limitations. By the use of corporate SMS service, the companies began to trace whether the SMS was received by the user. Furthermore; considerably higher profits were provided at the cost side. One of the most attractive sides of this application for the companies is the high returns of the customers, who are taken these messages.

Corporate SMS Working Process

Client applications have a speciality of working as internet-based environment and desktop execution with local database. The applications, which are served as free for customer usage, can be accumulated in three main titles: Desktop SMS application, web-based Web SMS application and Office SMS application, which can be provide sending SMS from directly Microsoft Excel. After controlling SMS sending offer from these applications out of institutional servers, SMSs are transferred on Internet at the same time to the related mobile operator. Then; these SMSs are transmitted to the mobile phones.

The corporate SMS system can be classified in 3 categories;

First one is the public enterprises, in which SMS application is an indispensible requirement for each company. For instance; small announcements can be transferred to the people by associations, labor unions, foundations, etc. By the way; it provides an opportunity to get lower costs and make the works rapidly.

The second one is the private sector institutions especially finance (banking), automotive, market, retailers, etc. They announce their campaigns to the related clients at the same time and this provides a returnable and customer fidelity.

The last category is about the education sector, in which corporate SMS was began to see as an essential requirement and called service by the guardians. A private class was began preference by giving the services of lack of continuity, examination results and other reports.

Efficiency of SMS

What could efficiency of SMS bring to companies? The most important issue is to get the transmission reports of the messagings. We can analyze these reports based on;

People & Responses Total cost of Transmission Results

In a recent study by Nielsen Mobile, 23% of U.S. mobile phone users remember seeing mobile advertising in the last month, and over 50% responded to the ad. (mobilestorm.com/sms-marketing 2009) When we compare this result to another marketing media like TV where the response rate is around 0,3%, it can be seen that SMS can be a very successful media for marketing.

Not only for the mobile advertising however it covers a lot of place in mobile marketing but also constitute a good relationship with the customers are very important subjects to the companies.

SMS Marketing System Analyses

The marketing concepts are changing while these new medias & technologies step into ourlives. An important factor to consider when selecting a marketing technique such as SMS marketing is that method’s ability to reach a wide audience. This is why famous TV programs attract a lot of sponsors, famous celebrities get a lot of endorsements and popular websites get a lot of posted ads. Businessmen know that these programs, celebrities and websites will be garnering a lot of visitors; thence, more people will get to see their advertisements. The same equation applies to SMS marketing. Nearly every person in the world possesses a mobile phone. It’s only natural that companies and businesses will want to compete in this new marketing arena. (sign-up.to 2008)

It is very important to understand the SMS Marketing system and to manage the system after sending messages to the customers even their target is advertising or relationship. Companies have to find out the most valuable customers by detecting the performance with so many analysis and then to decide and apply what are the following actions whether the companies want to succeed their functionality continuously for their success in marketing.

The companies naturally think about their current customers primarily, because they know their identities, personalities, conventions, pleasures, etc. There are two types of customers; the current customers and the potential customers, who are not available for the present and may be the candidates.

To create opportunities for the companies and satisfy the customers, companies should perform some endevours. Hereby these endevours undertake with marketing philosophy and to give some detailed conveyance for the SMS marketing efforts. Like every marketing concept, analyzing the result to measure the performance of system. In general before passing through to the analyses, suppose that a company determined their customers and sent them an advertising text message, in which the company’s new products were recognized. Presume that the amount of these customers is 10,000 and just 1,000 of them have demanded the new products after receiving the SMS. However, since this is a cost for the company, cost – benefit ratio must be taken into account all the time. The other 9,000 people can be classified into two groups: the people, who erase the text messages without seeing; and the people, who erase the text messages after seeing. In this direction; these people may not be interested in these text messages for the reason of the improper time, unsuitable content, previous experiences, etc. In that case what should the company analyze to control the activities and the environment for benefitting from SMS Marketing?

From the strategical point of view the companies should be done below analysis for their safety and do the right things for the good marketing relations and satisfaction of the customers;

Basic Statistical Analysis

Statistical analysis is the first step of the success or failure of the system. It includes the response time of the respondents to the text messages, the percentage of the right arrivals, the percentage of the lost messages, etc. In addition to these; these performance results should be traced and understood effectively to take the precautions and determine the SMS strategy primarily. For instance; at Keynote Systems, the average performance for all carriers was 11.8 seconds to receive message and 94.7 percent of all messages arrived at their destination. While these numbers are an improvement over the prior three months, the 94.7 percent availability could represent a significant loss of information and business when the number of lost messages is calculated. (AT&T 2002)

In our example; the company can classify the customers, who have made commercial activities, in 3 groups: high level, mid-level and low level. By the way; the company should also trace these classifications to understand whether there are changes in high levels, mid-levels and low levels. There may be some quantitative changes such as the increase in high levels that also indicates the increase in the expenses or the reduction at all levels that indicates the demand in the market has been declined.

Tendency Analysis

Targeting the audience is one of the most important things that any advertiser should remember. Nowadays, businessmen are considering it more wise and practical to advertise to individuals who will likely become customers. For instance, if a company is selling video games and other hip electronics, then marketers would want to run your SMS marketing campaign on teenagers and other young people who might be interested. (sign-up.to 2002)

Since 80% or more of all cell phone users carry their phone all the time, a text message to their cell phones is the perfect way to alert your subscribers or clients of any urgent information, such as a change of appointment, or product ready for pickup. For this reason; the companies have to understand in which stores and/or products that the customers have paid money by finding out the location of these stores and/or products, what the ranges of these saves are, who these clients are by making data mining, etc. By the way; the company can make identification about the product characteristic and determine new marketing strategy related to the most popular products or services. In addition to this; the products can be served to the people individually.

Capacity Analysis

The main idea of detecting capacity is to answer the question of will the company maintain the investment of sending text messages to the customers. The company has to understand the signals of benefits with the usage of SMSs. Because of the company will produce the products or keep the inventory according to the demands. Whether the demand is low due to the expectations, the company will produce lower parties, keep lower inventories and may reduce or stop the usage of SMS marketing. Moreover; the company may change the marketing strategy. On the other hand; the company may support and increase the usage rate of text messaging by sending them to more people whether the demand is very high. At that time; the company will perform more aggressive role in the market and this will affect the investments of the company.

For this reason; the capacity analysis, which indicates the present situation to meet the present demand and the future situation to meet the following demand, should be investigated and taken into consideration by the companies.

Reviewing Marketing Performance

Mobile marketing can be used for a wide range of occasions like announcing new product, one-day specials, new store openings, special events…etc. Subscribers can be treated as a special group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.

While mobile marketing can be used in a lot of areas that helps them customer loyalty, customer satisfaction and incremental sales; the companies should search the performance of their marketing activities to maintain the available situation and then to increase the market share by accessing more satisfied clients. To achieve this; some functions should be generated like market research, market modeling and market consulting.

Marketing research – world-class qualitative and quantitative research, particularly market segmentation that gives the company growth-oriented insights. Marketing modeling – state-of-the-science, profit-focused modeling that offers the company invaluable information about the financial impact of different marketing decisions. Marketing consulting – continuously filtering what the statistics say through managerial, statistical, and financial criteria to provide the company with relevant and doable action steps.

In this regard; the company should determine some indicators to trace the performance of the marketing to understand whether the situation is going on the predetermined strategy or not. Some of these indicators are market share, new product, marketing return on investment (ROI), customer, brand, etc.

Furthermore; there are some criteria for selecting the targets of these performance indicators such as sales potential, growth potential, retention potential, common motivations, problem potential, responsiveness, findability, lifetime value, etc. These criteria should be investigated, considered and evaluated before targeting process. (Copernicus Marketing Consulting and Research n.d.)

Sales Analysis

In sales analysis, the goal is to provide accurate management information related to sales activity in order to improve sales profitability and provide facilities for sales forecasting and planning at customer and product class levels.

By sales analysis; we can make the following actions:

Identify the most profitable customers Know which products are selling Analyze market trends and geographic market patterns Know the profit generated by each product Know which divisions of business are selling Identify which salespeople are performing Improve sales forecasting Measure actual performance against quantity or revenue forecasts Analyze tax collections Set targets against customers and / or products Compare against budgets per product group and/or salesperson

By the way; we can decide to maintain and admire the most profitable customers, continue to produce the most selling products, prompt the most valuable salespersons, get precautions according to the trend of the following months’ sales, constitute the budget or make re-budgeting, determine the following targets that the marketing department should provide, etc.

In this regard; SMS marketing is perfect for local and national retailers wishing to promote products or services, provide incentives, and increase customer loyalty and retention. Retailers can send SMS messages to their opt-in subscribers with coupons code inserted directly into the message. Customers can come into the stores and present their coupons right on their cell phones for redemption. This application is very useful for consumers to sale any product in any time at any location, where it helps to increase the sales of the company.

Cost-Benefit Analysis

When consumers make purchases at market prices, they reveal that the things they buy are at least as beneficial to them as the money they relinquish. Consumers will increase their consumption of any commodity up to the point, where the benefit of an additional unit (marginal benefit) is equal to the marginal cost to them of that unit, the market price. The same idea can be used for the companies. A company, which directs its marketing strategy on SMS marketing, wants to get the financial benefit of the application including customer satisfaction. However; when the trend of the earned marginal benefit is going on a reducing direction, the company may decide to give up SMS marketing and consider another methods. On the other side; whether the marginal benefit is going on a positive direction, the company will begin to behave more aggressive way to use more text messages to arrive more customers.

Character Analysis of the Customers

The first step in SMS Marketing campaign is collecting and getting permission to gather cell phone numbers as stated before. Although it is perfectly acceptable to simply have a signup form on the company’s website or retail store with the promise to send valuable offers in return for signup; it is much more effective to come up with a creative tactic that offers more like prizes, memberships, bonus and free stuff. As the comapny build its database of cell phone numbers, try to elicit more than just that one piece of information. Ask for the customers about their hobbies, conventions and then create special announcements based on niche interests. Find out demographics and customize the text messages campaign to that particular cell phone recipient.

In the character analysis; clear purpose and goal focusing, communication skills, time management prioritization and planning, conflict handling and mental attitudes’ information should be gathered by the companies. For instance; a goal focused person, who understands the direction of the organization, makes plans and organizes resources, both of people and materials and plans ahead in a strategic manner; can be directed to the gifts of special days and the text messages can be sent to these customers like in this way. Because these people are living in perfect planning days and they do not forget the most important days in their lives. For this reason; the gifts, which emphasize the special days, should be chosen as a content of text messages in SMS marketing strategy at these companies. In a different example; there are also SMART people, who can be described as Specific, Measured, Achievable, Realistic, and with a definite Time deadline. That’s why these people always calculate the time and the cost opportunity, in which the prices are lower at any location. In this regard; the shopping centers’ activities such as discounting days or other kind of promotions may be announced to these kinds of people earlier by the help of text messages.

This needs to be new specialists that improve themselves of psychology and marketing.

Institutional Risk Analysis

“Most of the banks in the US are not broke, not in trouble, but they don’t trust each other because they don’t know which banks are bad. We’ve got to get the bad ones out.”
William Seidman / American economist and financial commentator

The same situation can be considered for the commercial companies. The expectations will be seen clearly, whether the companies can determine which products are not sold enough, which salespersons are not successful enough, what are the actual and forecasting values of the market, etc. In the same direction; the main idea is to determine which products may not be sold in the following period and what are the actions that can be taken primarily. The methodology of risk analysis can be written as in the following:

Identify risk assessment and prioritize risks Develop strategies to manage risks Develop tactics to mitigate risks Assign responsibility and implement Test effectiveness and evaluate results

Comparative Analysis

Comparative analysis is a tool that uses item by item comparison of two or more comparable issues like processes, products, qualifications, sets of data, systems, etc. For instance; in accounting, changes in a financial statement’s items over several accounting periods may be presented together to detect the emerging trends in the firm’s operations and results. The company, which uses text messages to arrive to their customers, sends SMSs to their available clients primarily. After a time of this application, there are some feedbacks that some of the clients have made trades against the others have not. The results in here should be recorded. In this regard of this situation, the company may change the content of the text messages and then wants to see the results. In this time; the company can take a photo of two different situations and make a comparative analysis by using the quantity of sales, the amount of saved money, the number of sold products, etc. to see the differences and the impact of the contents. After that; the company can determine the following marketing strategy due to the feedback of these results.

Environmental Factors Analysis

The last searching area is to reveal the environmental factors like the changes in interest rates; crisis surrounding in economical, social and political areas; the developments in the rivals; the sales in each product; the demands in the market; purchase power of the public, new investment areas, which are rising in recent period, etc. Furthermore; SWOT analysis, which takes the information as a result of these previous activities and separate them into internal issues (strengths and weaknesses) and external issues (opportunities and threats), is one of the best techniques to understand and evaluate all these activities together. In SWOT analysis, the knowledge is designed to help an organization an understanding how it relates to its external environment. In other words to act as a way of seeing whether the organization is aligned with the world going on around it.

As a result of these analyses, the company should evaluate the available situation and get some remarks for the future. Whether the situation is not good enough or the demands are not expected, the company can trace the following instructions:

a. Constituting an action plan b. Differentiating text messages c. Timing of the text messages d. Differentiating of the product e. Timing of the product f. Determining new marketing strategies g. Finding potential customers h. Evaluating the channels for their potentials, capabilities and reliability conditions

CONCLUSION

Mobile marketing tools are offering easier and more convenient ways with evolving marketing strategies. SMS has been the pioneer in wireless data applications and SMS services were the first mobile data services with a serious impact on the operator’s revenue. The industry has seen tremendous growth and, clearly, messaging will lead the way to profits in 3G as well. Inevitably, the way that revenues from mobile applications are currently shared out will change and become much more versatile.

We can admit that SMS Marketing is a very useful tool for the marketers and a competitive marketing strategy for the companies. However; the main issue is not just to apply text messages to the clients. The focal point is to send the right value of contents, at the right time, at the right location, to the right customers with the right effect. Also; after sending them to the clients; the enterprises should follow the marketing auditing like marketing statistics by applying some analysis whether the text messages are effective or not. If there are some problems with this type of marketing strategy, the enterprise should review its’ all ongoing processes to understand where the problem is.

The reasons of failure/triumph should be investigated. After the determination of these, the cautions should be taken into a contingency plan, the actions should be revised and the new applications should be done. If all these processes such as taking pre-cautions, monitor the applications in an analysis approach, etc. are taken into consideration in a systematical approach, we think that SMS Marketing will become a very powerful and indispensible tool for the applicant enterprises. On the other hand, most of the forecasts show that data-related services are increasing its value especially in the means of revenue of the mobile operators. Moreover, picture messaging and visuality has taken off, and MMS is a natural progression of these facts. The fact that the consumer preferences are moving fast towards visuality especially with services like Youtube, Video Messaging Services can be the new concept for the mobile world and the mobile marketing strategies.

Multimedia Messaging Service (MMS) is a new form of communication that combines rich content, such as audio and video clips, photographs and images, with text messaging. It is an end-to-end application for person-to-person mobile messaging, mobile-to-mobile, mobile-to-Internet and Internet-to-mobile. It is good news for service providers, as they can now improve their existing text-based services by adding rich visual content. MMS will be a key mass-market revenue generator for content providers, mobile operators, application developers and advertisers, while for users it will provide a way to capture a moment of time and share it with others.

From the users’ perspective, a successful MMS launch needs the terminal to be set up ready to use from the minute he or she walks out of the store with it. An operator can meet this expectation by offering automatic terminal provisioning over the air through its own network and today, Turkcell, the leading operator in Turkey is offering this service over the air. In addition, operators need to educate end users, not only on how they can send and receive MMS messages but also how they can discover and subscribe to MMS content services. Operators can create service packs, set-up content service demos provide customer training and competitions in retail stores, as well as at relevant events such as festivals and concerts.

REFERENCES

Gustafsson, . & Lenman, AEricsson’s enriched messaging architecture, Ericsson Review No. 2, 2007.

SMS (Short Message System) Mobile Technology, International, White Paper SPG Media Group PLC, 2008.

http://www.marketingpundit.com/MktgLessons_files/Introduction_to_Marketing_Planning.pdf

Piercy, N. & Giles, W “Making SWOT Analysis Work”, Marketing Intelligence & Planning, Volume: 7 Issue: 5/6, 1989

How to Conduct a SWOT Analysis, Dr. E.J.Keeley, Executive Director, Institutional Effectiveness and Research

Codling, S. Best Practice Benchmarking, gowerpub.com, 1995

Kotler, P Marketing Management: Analysis, Planning, Implementation, and Control, Prentice-Hall, 1988

http://www.marketingteacher.com/Lessons/lesson_objectives.htm

Borden, N. H “The Concept of the Marketing Mix”, Journal of Advertising Research, 4, June 1994: 2-7

http://www.businesslink.gov.uk

http://www.mobilestorm.com/sms-marketing

http://www.textsmsmarketing.com

http://www.mobilesmsmarketing.com

http://www.plusone.com.au/smsstudies.php

http://www.mobiltim.com.tr/sms_cilginligi.pdf

MMS entering into the next phase, White Paper, Nokia Corporation, 2003

http://www.sign-up.to/0308.php?k=sms-marketing&PageID=8631

Copernicus Marketing Consulting and Research, Bringing Science to Marketing

McDaniel, C.D. & Gates, R. H Marketing Research Essentials, Published by Taylor & Francis, 1997

Retrieved from “http://www.articlesbase.com/marketing-articles/understanding-sms-marketing-806088.html”

(ArticlesBase SC #806088)

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Gonca Telli Yamamoto -
About the Author:

Gonca TELL YAMAMOTO is an associate professor in the School of Applied Sciences at Okan University. She is a head of Information Sciences and Technologies Department at Okan University. She is also coordinating Okan University Distance Education Center at present. She was formerly founder and director of Social Sciences Institute of Okan University, Turkey.Her blog is http://goncatelli.blogspot.com

Grkan KOYUNCU, who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Systems Engineering from Yeditepe University. Then, he graduated from Engineering Management in master program of Marmara University and he studied on selection and evaluation of supplier in supply chain management as a master thesis. He is working as a Chief of Production Planning in an automotive company.

Eda KURT who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. She graduated in Industrial Engineering from the Istanbul Technical University. She studied the knowledge management and information in master thesis. She is working as a SAP ( it is an ERP program) consultant.

Emrah ELMAS who was born in 1978, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Industrial Engineering from the Istanbul University. He studied Baruch College, City University of New York (CUNY). He is working as a key account manager in Turkcell, Istanbul, TR at the moment.

Questions and Answers

Ask our experts your Marketing related questions here…

How long does at&t store text messages ?
Does sprint charge for incoming text messages ?
Does the samsung impression have threaded text messaging ?

200Characters left

Rate this Article

1
2
3
4
5

vote(s)
9 vote(s)

Latest Marketing Articles

Source: http://www.articlesbase.com/marketing-articles/understanding-sms-marketing-806088.html

Article Tags:
sms marketing text message marketing system analyses enteprise mms

Related Videos

Auto Text Sender V1.5

Learn how to send 10,000 text messages in four hours for free. Watch my video and visit www.renatoworld.com (06:35)

Windows Live Messenger – #7 – Send SMS Messages on Windows Live Messenger

Not only does Windows Live Messenger allow you to chat and file share, but it also allows you to send SMS text messages to mobile phones.
(01:51)

How to Disable SMS Preview in iPhone

If youve ever received an embarrassing text message on your iPhone, then you might want to pay attention to todays tip.

The iPhone actually allows you to disable the preview feature of your text messages.
(02:58)

BlackBerry: How to send an SMS

How to send an SMS with your BlackBerry (02:31)

How To Send Free Text Message With Any Internet Device

List of Networks:

Sprint PCS
10-digit cell phone number @ messaging.sprintpcs.com
(ex.3332221111@messaging.sprintpcs.com)

T-Mobile
10-digit cell phone number @ tmomail.net
(ex.3332221111@tmomail.net) (03:58)

Free Tips On How To Make Money With Adsense

By:
JamesBradshawl
Marketingl
Feb 07, 2011

A Few effortless Internet Marketing Ideas to Help You Go Far

By:
John Hobamal
Marketingl
Feb 07, 2011

Efficient Internet Marketing dreams that Generate Results

By:
John Smithl
Marketingl
Feb 07, 2011

Creative Online Marketing Tips to Boost Your Business

Ingenious Online Marketing Tips to Boost Your Business

By:
John Ramal
Marketingl
Feb 07, 2011

How to Goal at the Internet Marketing Game

By:
John Sarkenl
Marketingl
Feb 07, 2011

Ingenious Online Marketing Tips to Boost Your Business

By:
John Sardenl
Marketingl
Feb 07, 2011

Targeted traffic as this is the cornerstone of internet marketing

Internet Marketing Tricks to Rise Above the Competition

By:
John Kentral
Marketingl
Feb 07, 2011

The most successful internet marketers look for such easy, free and effective

Dominate Your Niche with These Internet Marketing Tactics

By:
John Madial
Marketingl
Feb 07, 2011

Add new Comment

Your Name: *

Your Email:

Comment Body: *

Verification code:*

* Required fields

Comments on this article

3. A-Sun 29/08/2010

I agree with Brad, if you guys don’t mind, I’ll do the same thing at http://www.twicketer.posterous.com

2. A-Sun 29/08/2010

Nice article! This is way we integrated a small, but powerful SMS feature to our mobile website.

http://twicketer.posterous.com/create-your-own-sms-keywords-to-promote-your

Thanks

1. Brad Down 22/06/2010

Excellent and very detailed. Have shared it on our SMS Marketing blog at http://blog.burstsms.com I am sure our users will find this information very useful. Thanks.

Submit

Your Articles Here
It’s Free and easy

Author Navigation

Gonca Telli Yamamoto has 1 articles online

Articles Categories
All Categories

Marketing

International Marketing
Marketing Tips
MLM
Press Releases
Social Marketing
Viral Marketing

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Gonca TELLİ YAMAMOTO is an associate professor in the School of Applied Sciences at Okan University. She is a head of Information Sciences and Technologies Department at Okan University. She is also coordinating Okan University Distance Education Center at present. She was formerly founder and director of Social Sciences Institute of Okan University, Turkey.Her blog is http://goncatelli.blogspot.com

Gürkan KOYUNCU, who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Systems Engineering from Yeditepe University. Then, he graduated from Engineering Management in master program of Marmara University and he studied on selection and evaluation of supplier in supply chain management as a master thesis. He is working as a Chief of Production Planning in an automotive company.

Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Bluetooth Advertising Review — Mon, 07 Feb 2011 21:33:31 +0000

Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Email

Password

Remember me?
Lost Password?

Home Page > Technology > Cell Phones > Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Posted: Mar 19, 2010 |Comments: 0
|

The mobile and wireless industry in South Asia, Middle East, and North Africa is at different penetration and competition levels. South Asian countries (India, Sri Lanka, Bangladesh and Pakistan) are characterized by low mobile penetration rate, and have presence of cluster of operators. Whereas most of the countries in MENA region have surpassed 100 percent penetrations mark even under controlled competition or duopoly environment. However, all these markets are under growth phase experiencing a downward pressure on average revenue per user (ARPU). Therefore, telecom service providers are unleashing attractive packages to add value to mobile data services to stave off ARPU decline.

New analysis from Frost & Sullivan, Market Engineering Research for Mobile and Wireless Market CY 2008, finds that total market revenue for covered list of countries is over billion in 2008 and estimates this to reach over billion in 2015.

Although the customers are benefiting from the declining call rates and innovative tariff plans, low calling rates are pressurizing the mobile operators, due to the decline in revenue margins.This is likely to result in consolidation in some of the markets like India and Sri Lanka.

India has the highest subscription growth rate, followed by Sri Lanka, Bangladesh, and Pakistan. Low penetration levels in South Asian countries are indicative of the huge untapped market and will translate into high subscriber growth rate in these countries between 2009 and 2015. Most of increased base will be on prepaid services resulting in further rise of prepaid subscriber percentage in these countries.

High uptake of services such as MMS, mobile web browsing, call conferencing, call forwarding, call waiting, mobile banking, and access to other data services are enhancing the outlook for mobile data services market.The rollout of 3G services in some of countries is expected to further bolster market progression.

Israel, with 15 percent data revenue contribution, ranks first among the covered list of countries in the Middle East and North Africa (MENA) region, in terms of data usage. This is attributed to the difficulties of growth through new customer acquisition and voice tariff competition. Therefore, operators are focusing on mobile data and extending their services to provide bundled services.

Barring Israel, all other countries in MENA region prefer prepaid subscription. New mobile operators are introducing services at low prices, especially in the prepaid segment, driving the growth of prepaid subscribers in these markets. Prepaid subscription is well accepted by all the income groups, especially the low-income group, due to the low initial sign-up amount and flexibility in usage.

Intense competition has prompted participants to decrease tariffs, in order to acquire or maintain their market share. To acquire subscribers, operators are launching new schemes and plans with low call rates. With the decline in tariff and handset prices, affordability of the customer is increasing, irrespective of the income of the customer, significantly boosting mobile subscription growth.

Leveraging larger economies of scale is vital for operators to stay afloat despite shrinking profit margins.Telecom service providers in India are sharing towers and base station location sites, and this trend is expected to gain traction in few other countries also.

Market Engineering Research for Mobile and Wireless Market CY 2008 is part of the Mobile & Wireless Growth Partnership Service program, which also includes research in the following fields: Mobile Value Added Services (MVAS), Telecom Passive Infrastructure Market, Enterprise Mobility Market in India, and An Assement of Potential 3G Market in India . All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

Retrieved from “mobile-and-wireless-market-2011761.html">http://www.articlesbase.com/cell-phones-articles/increasing-mobile-data-usage-fuels-growth-in-the-mobile-and-wireless-market-2011761.html”

(ArticlesBase SC #2011761)

Merinews Network -
About the Author:

This is Merinews Network,its india’s first citizen journalism based news website. We have many news articles on Mobile Broadband and Cheap Broadband .

Questions and Answers

Ask our experts your Cell Phones related questions here…

Which is the Best Touch Screen Mobile in Current MArket having Good Camera and Music Feature Budget 150-250 USD
I have china mobile NKTEL C3000 i want to know how to increase my mobile speakers base power
The profit margin of your organization has been reduced recently. Because, competitors have increased market share through web commerce. How to increase the profit margin of your organization?

200Characters left

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

How to Connect to a Mobile Broadband Antenna

Source: mobile-data-usage-fuels-growth-in-the-mobile-and-wireless-market-2011761.html" title="Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market">http://www.articlesbase.com/cell-phones-articles/increasing-mobile-data-usage-fuels-growth-in-the-mobile-and-wireless-market-2011761.html

Article Tags:
mobile broadband, cheap broadband

Video: How to connect a mobile broadband antenna using a broadband card and antenna adapter.
(00:48)

How to Choose a Sprint Mobile Broadband Card

Video: How to choose a Sprint or Verizon mobile broadband card. We show you some of the reasons to choose a PCMCIA, USB or ExpressCard.
(01:18)

MBR1000 or CTR500 Mobile Router? Video Comparison

The Cradlepoint MBR1000 Mobile Broadband Router and the Cradlepoint CTR500 Cellular Travel Router are compared in this video by More Mobile Internet. Watch the video to find out which mobile router to get
(03:14)

Only get Dial Up? Try the Verizon UM175 Broadband Card

FreeDataCards.com reviews the Verizon UTStarcom UM175 mobile broadband USB modem.
(01:39)

MiFi 2200 or USB Modem & Mobile Router? Video Comparison

MoreMobileInternet.com compares the Novatel MiFi 2200 Mobile Hotspot with the Novatel USB760 or UTStarcom UM175 USB Modem Card and either a Cradlepoint MBR1000 or Cradlepoint CTR500 Mobile Broadband Router. Check out the video to see if you should get a mobile Internet card and a mobile router or the MiFi 2200.
(02:33)

Cheap Broadband Packages : Creating Waves in the Market

This is the world of broadband services nowadays. These broadband services have changed the lives of Internet users. Now people can access Internet anywhere and any time at ease. Thanks to the broadband services.

By:
Andrew Petersonl
Internetl
Jan 05, 2009

Want Cheap Broadband Internet? 4 Questions To Ask

Without a doubt, the global recession triggered the broadband Internet consumers’ decision to spend their money wisely. Even in that tough economic period, cheap high speed Internet was readily available, and now it is even more affordable. So far, the economic situation is not back to normal, meaning that people are still looking for low cost cable, DSL or mobile broadband services

By:
Dan Karasl
Internetl
Dec 04, 2010

Cheap Broadband Packages: An Offering on the Platter

Broadband connection is available in the form of different attractive packages that suits the requirement of different users. Proper research about these packages can help one pick the cheap broadband packages and save a good amount of money.

By:
Andrew Petersonl
Internetl
Aug 03, 2009

Compare Cheap Broadband Deals To Minify Your Bills

Mobile broadband is the perfect blend of 2 different words, Mobile (on a go) and Broadband (high speed information service), which precisely means, high speed information service on a go. There are no accolades for inferring that with the emergence of this technology, a user is no longer confined to his home or office place to surf Internet or to access mails with attachments, stream multimedia or to download files.

By:
Pollukl

Technology>
Cell Phonesl
Mar 08, 2010

Pros and cons of mobile broadband and cheap broadband

Mobile broadband is the latest generation technique in the Internet evolutionary domain. It is a wireless internet access that uses portable devices for establishing a connection, and facilitates things for the user by enabling him to have internet connectivity while traveling. However, whether it is a mobile connection or a home connection, a cheap broadband is everybodys prime requirement. But before deciding whether a connection is actually cheap or not, one has to take many things into cons

By:
Charlesl
Internetl
Apr 13, 2009
lViews: 227

Compare Cheap Broadband Deals And Get Real Value Of Money

In order to find out best broadband package, one should compare cheap broadband deals. By this way, a person will able to find out most suitable plan.

By:
Antonycooll

Technology>
Cell Phonesl
Mar 08, 2010

Reach Cheap Broadband Providers to Enjoy Low Cost Services

Cheap broadband providers have made access to broadband services for internet very easy and low cost too. The speed of downloading is also very fast and the connectivity is also unflawed. Online comparison helps in getting low cost deals for broadband.

By:
Steve Wilsonl

Technology>
Cell Phonesl
Dec 23, 2008

Cheap Broadband Deals In Uk: Refine Your World Altogether

In the recent times, the usage of broadband connection has grown in multiple folds in the entire world. With the support of this connection, a user can access the Internet at a very fast pace and that too without any hassles.

By:
Antonycooll

Technology>
Cell Phonesl
Mar 09, 2009

The Blackberry 9700 Bold: Clean bolds all the other mobiles

The Blackberry 9700 Bold is considered the brilliant, smart and affordable phone ever. It has an attractive TFT display screen and QWERTY keypad, for those grouping who require to be in constant touch even on the move this mobile gizmo offers the suitable solution with comes with stupendous features and good capabilities.

By:
John Brownl

Technology>
Cell Phonesl
Feb 07, 2011

Reverse Phone Lookup Extremely safe to find numbers details

A mobile phone number details which can help you a lot to get a phone number private details. All number’s details can be located without any hassle.

By:
Mike Sigmorel

Technology>
Cell Phonesl
Feb 07, 2011

Finding Cell Phone Numbers – How to Trace Them with a Reverse Search

Reverse phone search service are simple to use and quite handy to obtain private details for a phone number now.

By:
Mike Sigmorel

Technology>
Cell Phonesl
Feb 07, 2011

Reverse Lookup For Mobile Phone Number Now

A website which is fully trustworthy to get phone number details. You have many reasons to use it and these kinds of services are fully safe and reliable for users.

By:
Mike Sigmorel

Technology>
Cell Phonesl
Feb 07, 2011

Blackberry Curve 8520: The End of the Suit

The end of the establishment is near as Blackberry tries to distance itself from the “businessman only” tag it has created for itself. The 8520 provides a great entry level handset to the Blackberry family that boasts a phenomenal, responsive trackpad and dedicated music keys for the person who isn’t running late for this month’s board meeting.

By:
Pandora Devinel

Technology>
Cell Phonesl
Feb 07, 2011

New Mobile Phones: Demand of everyone

New mobile phones are latest handsets loaded with hi-tech features. These gadgets are affordable in price and anyone can avail it easily.

By:
Robin Richl

Technology>
Cell Phonesl
Feb 07, 2011

Apple iPhone 4 Apps of the Year

There are plenty of things to look forward to if you’re an Apple iPhone 4 user in 2011. The number of games and apps launched for the device is likely to be just as high as it was last year as their popularity continues to soar.

By:
Pandora Devinel

Technology>
Cell Phonesl
Feb 07, 2011

Samsung Chat 322 Deals : Deal In True Sense

Samsung Chat 322 giving new dimensions with its attractive deals. Why don’t you avail them?

By:
derricjonsonsl

Technology>
Cell Phonesl
Feb 07, 2011

General Motors ready to launch Camaro in India

American car maker General Motors is all set to launch its sports car Camaro in India. Though tentative launch date and price of the car is not revealed, the car is expected to hit roads at a price of around Rs 30 lakh.

Toyota recalls 1.7 million autos worldwide on quality issue

Automotive>
Carsl
Jan 28, 2011

Toyota Motor Corp said it would recall more than 1.7 million vehicles worldwide, bringing its total for recalls to nearly 16 million since late 2009 and dealing a blow to its efforts to restore its reputation for quality.

Google co-founder Page takes over, targets Facebook

Business>
Customer Servicel
Jan 27, 2011

Google Inc co-founder Larry Page will take over as CEO from Eric Schmidt, a surprise move to make the company more nimble at a time when competition heats up with fast-growing rivals like Facebook.

Blackberry say talks with Indian Govt ongoing and positive

Business>
Industriall
Jan 21, 2011

Research In Motion Ltd on Thursday said its talks with the Indian Government over access to deciphering corporate emails sent through its BlackBerry smart phones are ‘ongoing and positive’.

Union Finance Minister holds pre budget consultations

Business>
Industriall
Jan 21, 2011

Mukherjee said that the Central Government has taken measures to facilitate imports and, where required, restrict exports to ensure the supply of essential commodities.

Mobile number portability: What an Idea?

Business>
Human Resourcesl
Jan 20, 2011

If you are not happy with your telecom service provider schemes, services, don’t get irritated. Here comes the solution. Choose another mobile operator and leave the old one.The much awaited Mobile Number Portability will get operational in India.

India waits for Wikileaks to name Swiss account holders

Business>
Corporatel
Jan 20, 2011

It is quite possible that Wikileaks expose could also cause a upheaval in Indian politics and hit some bigwigs. The common man in India burdened by rising prices and general apathy of government is imlporing Wikileaks to name the corrupt.

Citigroup set to post fourth quarterly profit

Business>
International Businessl
Jan 19, 2011

Analysts on average expect the third-largest U.S. bank by assets to post a profit of 8 cents per share for the fourth quarter of 2010.

Cable and Satellite TV
Cell Phones
Communication
Electronics
Gadgets and Gizmos
GPS
Satellite Radio
Video Conferencing
VoIP

Business>
Industriall
Jan 19, 2011

Add new Comment

Your Name: *

Your Email:

Comment Body: *

Verification code:*

* Required fields

Submit

Your Articles Here
It’s Free and easy

Author Navigation

Merinews Network has 181 articles online

Articles Categories
All Categories

Technology

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
mobile-data-usage-fuels-growth-in-the-mobile-and-wireless-market-2011761.html" rel="nofollow">Mobile Version

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

This is Merinews Network,its india’s first citizen journalism based news website. We have many news articles on Mobile Broadband and Cheap Broadband .

Make your Pc Bluetooth Compatible With Bluetooth Dongle

Bluetooth Advertising Review — Mon, 07 Feb 2011 21:33:15 +0000

Make your Pc Bluetooth Compatible With Bluetooth Dongle

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Email

Password

Remember me?
Lost Password?

Home Page > Technology > Communication > Make your Pc Bluetooth Compatible With Bluetooth Dongle

Make your Pc Bluetooth Compatible With Bluetooth Dongle

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Posted: Aug 18, 2007 |Comments: 0
| Views: 2,543 |

Technology is developing at an alarming rate each day. It constantly keeps throwing up unexpected but pleasant surprises for the increasing group of technology savvy people the world over. Users hardly get used to one innovation that they are presented with the exciting opportunity to explore the wonders of another. The basic premise, nevertheless, behind all these engineering marvels is the simple aim to make everyday living simpler and easier. The Bluetooth Dongle is another step towards fulfilling this aim.

In a world that is loaded with information, it becomes increasingly difficult for people to manage their data effectively and in a systematic manner. The most notable aspect of all devices that are in use today is that they double up as data storage devices. Besides storage, the accessories that come along with these devices assist in data transfer, making information manageable. Carrying forward this trend, the Bluetooth dongle is a USB device that equips your personal computer with Bluetooth technology, thereby facilitating sharing of data and information.

The USB Bluetooth dongle is simple to use. It just requires plugging in the dongle in the computer’s USB port and it transforms into a Bluetooth wireless communication device. The Bluetooth dongle can now communicate with any Bluetooth peripheral device. At the same time, data from your mobile phone can be transferred into your computer without the help of a pen drive or even a data cable.

The Bluetooth dongle has a built-in antenna that provides it a wireless range from 2 metres to 100 metres. Any Bluetooth device within this range can instantly connect with your local computer with the help of the dongle. In cases where data has to be transferred from one device to another, like from a computer to a Bluetooth mobile, but the software in the phone does not support the software in the PC, the Bluetooth dongle helps in transferring data easily. It is an extremely useful device for people who are constantly on the move.

The Bluetooth dongle has made transfer and sharing of information a much easier and smoother task by removing a lot of hassles that are associated with data management.

Retrieved from “bluetooth-dongle-200361.html">http://www.articlesbase.com/communication-articles/make-your-pc-bluetooth-compatible-with-bluetooth-dongle-200361.html”

(ArticlesBase SC #200361)

lilly sienna -
About the Author:

Lily Sienna worked as a sales manager in a mobile retail store in the UK. She has an in-depth knowledge about various makes and models of mobile phones, iPod and their accessories. The article given here covers the arena of Bluetooth Dongle

Questions and Answers

Ask our experts your Communication related questions here…

I use LG Prada KE850, whenever I want to send files via bluetooth, it will store into internal memory. What I have to do to make it store straight to the external memory?
Sir, I am a bass beat lover so i want to make some arrangement in my computer sir kindly tell how can i create it?
Are external hard drives compatible with mac and pc ?

200Characters left

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

How to Connect LG Pop GD510 Bluetooth Headset

Source: bluetooth-compatible-with-bluetooth-dongle-200361.html" title="Make your Pc Bluetooth Compatible With Bluetooth Dongle">http://www.articlesbase.com/communication-articles/make-your-pc-bluetooth-compatible-with-bluetooth-dongle-200361.html

Article Tags:
bluetooth dongle, usb bluetooth dongle, wireless bluetooth dongle, bluetooth adapters, cheap bluetooth dongle

Learn how to easily connect to your Bluetooth headset using our LG Pop Bluetooth tutorial guide.
(02:23)

What Exactly is Bluetooth

Bluetooth is an interesting name for an open wireless protocol. Bluetooth allows you to connect devices like a mobile phone and a wireless headset to talk hands-free, a mobile phone and another mobile phone to share data or even a mobile phone to your computer, often called “tethering” to surf the Internet when away from your desk. Bluetooth is most commonly used to connect devices and transfer data over short distances. (01:39)

Learn About Bluetooth

Want to know what Bluetooth is? This episode explains it all. (04:25)

How to Connect Bluetooth with Apple iPhone 3G

Learn how to connect your bluetooth headset with your Apple iPhone 3G in this video tutorial brought to you by The Human Manual.
(02:28)

How to Connect and Use Bluetooth on Blackberry Curve 8900

Connect with other mobile phone devices through your Bluetooth functionality or connect your headset with your BlackBerry Curve smart phone easily, by The Human Manual. (02:24)

Buffalo Midget Wireless N Dongle the Small Wonder

Wireless N has become a fairly ubiquitous standard it brings wireless n functionality (and b/g for that matter) to its host. It also features with Buffalo’s own AOSS technology which automates the setup of a secure wireless network, as well as the substantial WPS WiFi security standard.

By:
Angelina Mabenl

Technology>
Electronicsl
Jan 16, 2009
lViews: 1,037

Intex Laptops Price In India

Intex laptops are new in the market. These laptops prices are low and are place among some of the other cheap laptops in India.

By:
John Wellsl

Computers>
Laptopsl
Aug 29, 2010
lViews: 157

1: Acer AO532h 2309

Best buy for “Acer AO532h 2309″, Lowest Price Acer AO532h 2309 + Free shipping. Don’t miss Acer AO532h 2309, Cheapest Acer AO532h 2309Buy Online – Get it Now!

By:
ShellSortl
Shoppingl
Jun 04, 2010

1: Acer AO532h 2067

Best buy for “Acer AO532h 2067″, Lowest Price Acer AO532h 2067 + Free shipping. Don’t miss Acer AO532h 2067, Cheapest Acer AO532h 2067Buy Online – Get it Now

By:
ShellSortl
Shoppingl
Jun 04, 2010

How to Make An International Phone Call

To make an international phone call you can use your computer,your cell phone, an internet phone or a regular phone. But you will need to know other codes. This article is an introduction to the process of calling abroad.

By:
Claude Pelannel

Technology>
Communicationl
Feb 07, 2011

The rise and rise of Home Broadband

The last decade has seen a broadband internet connection become a utility that is as vital as running water in our modern day lives. It’s allowed us access to new ways of consuming media, as well as shaping the way we carry out tasks. But what does the future hold for this vital technology?

By:
Pandora Devinel

Technology>
Communicationl
Feb 07, 2011

Mobile phone upgrades on all major networks

Mobile phone upgrades are offers beneficial to the consumers looking to change handset before the contract term expires. These deals are very attractive and are available from all the networks on their handsets.

By:
Matthew Christianl

Technology>
Communicationl
Feb 07, 2011

Nokia Mobile phones – nothing awesome like these

Nokia Mobile phones are there which are known to be the largest selling mobile phones and the following article will also let you know about the positive and negative points associated with these.

By:
Barryl

Technology>
Communicationl
Feb 07, 2011

SIM Free Phones : Enjoy colors of life with full liberty

It is one of the basic mobile phone format prevailing in UK mobile industry. Available with all top networks of UK such as Orange, Three, O2, Virgin and many more.

By:
Matthew Christianl

Technology>
Communicationl
Feb 07, 2011

Cheap International calls Stay ahead with use of calling cards

There are several methods to make cheap International calls. However, you can get best of the lot offers with calling cards.

By:
john chelseal

Technology>
Communicationl
Feb 07, 2011

Latest Samsung mobile phones at lowest price

Samsung an apostle of improved communication technology is getting good reputation in mobile industry. Its cell phones are incomparable as far as price and features are concerned.

By:
Matthew Christianl

Technology>
Communicationl
Feb 07, 2011

Modern VOIP phone and Phone systems for organizational needs

Voice over internet protocol is become most need in telephonic communication organizations. And the more benefit of this telephone communication is that we get it in cheap prices.

By:
smallbusinessphonesysteml

Technology>
Communicationl
Feb 07, 2011

Customise your Mobile Phone With Accessories

Mobile phone accessories provide the users with the leverage to customise their phone as they want. Some of the phone accessories may appear to be mere style statement while most of the others are exigent.

Sony Psp Scratch Remover: Keeps your Psp Screen as Good as New

Technology>
Communicationl
Sep 05, 2007

This article talks about the utility of the Sony PSP Scratch Remover in keeping your PSP gaming console free of scratches and damages

Repair Equipment: Forever Useful

Technology>
Communicationl
Aug 29, 2007
lViews: 2,112

Repair Equipments ensure that small problems like rectifying a fused wire, changing a punctured tyre or repairing a defective wire pin can be attended at home with no need of rushing to a mechanic.

Cheap Nokia Car Chargers: Forever in Demand

Technology>
Communicationl
Aug 28, 2007

One name that simply outshines all the other is that of Nokia. Not only Nokia produces effective car chargers but they are credited with producing cheap car chargers as well.

Pay as you Go Sim Card Cost Effective Connection

Technology>
Communicationl
Aug 27, 2007

Summary: If a real cost effective mobile phone connection is what you desire, then there can be nothing better than a pay as you go sim card to get you talking to the world without fear of unnecessary expenses. Some of the leading mobile network providers in the UK in the likes of O2, 3, Orange, T-Mobile, Virgin and Vodafone offer their valued services in this category.

Sony Car Chargers: Better Than the Best

Technology>
Communicationl
Aug 24, 2007

Effectiveness of a mobile is reduced to a great deal if one does not have a good mobile car charger.

Motorola, Nokia Car Chargers for the Busy Person That is You!

Technology>
Communicationl
Aug 22, 2007

If this busy person is you, then car chargers are just the device designed for you. Now find Nokia car chargers, Motorola, Sony Ericsson and many more brands’ car chargers in online stores.

Memory Stick Pro Duo: Now No More Worries About Storage Space

Technology>
Communicationl
Aug 20, 2007
lViews: 165

This article discusses how the Memory Stick Pro Duo has done away with all the data storage woes of users using technological devices.

Cable and Satellite TV
Cell Phones
Communication
Electronics
Gadgets and Gizmos
GPS
Satellite Radio
Video Conferencing
VoIP

Technology>
Communicationl
Aug 20, 2007
lViews: 417

Add new Comment

Your Name: *

Your Email:

Comment Body: *

Verification code:*

* Required fields

Submit

Your Articles Here
It’s Free and easy

Author Navigation

lilly sienna has 42 articles online

Articles Categories
All Categories

Technology

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
bluetooth-compatible-with-bluetooth-dongle-200361.html" rel="nofollow">Mobile Version

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

BLACKBERRY BLUETOOTH MUSIC GATEWAY FOR 8800 8820 8830

Bluetooth Advertising Review — Thu, 23 Dec 2010 08:07:28 +0000

£99.95
End Date: Wednesday Dec-22-2010 8:37:52 GMT
Buy It Now for only: £99.95
Buy it now | Add to watch list

Blackberry Bluetooth Folding Keyboard

Bluetooth Advertising Review — Wed, 15 Dec 2010 23:17:04 +0000

MATIAS FOLDING KEYBOARD FOR BLACKBERRY

3-piece BlackBerry Torch 9800 HS-300 Bluetooth Headset with Leather Case

Bluetooth Advertising Review — Mon, 13 Dec 2010 12:34:28 +0000

This 3-piece combo kit for BlackBerry Torch 9800 keeps your cell phone protected.

Included items:

Bluetooth headset
Leather case
Screen protector
Four (4) ear gels
Ear hook
USB cable
Power plug
User guide

Bluetooth headset:

Voice prompts
Alerts battery status, mute and more
Automatic volume control
Rapid charge
15 minutes of charges gives you 2 hours of talk time
Color: Black
Model: HS-300

Leather case:

Belt clip
Color: Black
Material: Synthetic leather
Pocket size: 4.4 inches wide x 2.5 inches thick x 0.6 inches long

Screen protector

Protect against dust and scratches
Tough transparent surface
Attaches smoothly with self-adhering surface
No residue when removed
Anti-scratch film
Compatibility: BlackBerry Torch 9800

BAYALINK Liberty – Bluetooth Adapter

Bluetooth Advertising Review — Mon, 06 Dec 2010 08:19:02 +0000

5 60 Day Works on any BlackBerry, supports BIS/BES/BES X Operating System Support: Windows XP Windows Vista Windows 7 Liberty enables BlackBerry users to use a large screen and keyboard of their laptop/desktop to read and respond to their BlackBerry emails, work with native email attachments (excel,word, pdf etc.) and browse the internet from the laptop using their BlackBerry. BAYALINK BAYALINK SOLUTIONS CORP Bluetooth Adapter LBY05 Liberty Liberty Bluetooth Adapter USB www.bayalink.com

BAYALINK Liberty – Bluetooth Adapter

Bluetooth Advertising Review — Sun, 14 Nov 2010 20:42:43 +0000

50 60 Day Works on any BlackBerry, supports BIS/BES/BES X Operating System Support: Windows XP Windows Vista Windows 7 Liberty enables BlackBerry users to use a large screen and keyboard of their laptop/desktop to read and respond to their BlackBerry emails, work with native email attachments (excel,word, pdf etc.) and browse the internet from the laptop using their BlackBerry. BAYALINK BAYALINK SOLUTIONS CORP Bluetooth Adapter LBY50 Liberty Liberty Bluetooth Adapter USB www.bayalink.com

BAYALINK Liberty – Bluetooth Adapter

Bluetooth Advertising Review — Sat, 23 Oct 2010 15:18:44 +0000

Bluetooth Adapter Works on any BlackBerry, supports BIS/BES/BES X Operating System Support: Windows XP Windows Vista Windows 7 Liberty enables BlackBerry users to use a large screen and keyboard of their laptop/desktop to read and respond to their BlackBerry emails, work with native email attachments (excel,word, pdf etc.) and browse the internet from the laptop using their BlackBerry. 60 Day BAYALINK SOLUTIONS CORP Liberty Bluetooth Adapter USB LBY05 www.bayalink.com 5 Liberty BAYALINK

BAYALINK Liberty – Bluetooth Adapter

Bluetooth Advertising Review — Thu, 21 Oct 2010 18:14:29 +0000

BlackBerry HS500 Bluetooth Headset

Bluetooth Advertising Review — Wed, 20 Oct 2010 09:16:05 +0000

Get the freedom of hands-free calling with the easy-to-use the BlackBerry wireless headset. This headset features automatic volume control and noise cancellation so you may hear and be heard loud and clear in noisy environments.

Listen to turn-by-turn directions
Features listed individually
Transmission range: 33 feet
Compatibility: Bluetooth v2.0
Talk time: 6 hours
Model: HS-500
Dimensions: 0.7 inches wide x 0.4 inches high x 1.9 inches deep
Weight: 0.5 ounces

BAYALINK Liberty – Bluetooth Adapter

Bluetooth Advertising Review — Thu, 14 Oct 2010 04:56:27 +0000

BAYALINK Liberty – Bluetooth Adapter

Bluetooth Advertising Review — Thu, 07 Oct 2010 12:46:33 +0000

USB Bluetooth Adapter Works on any BlackBerry, supports BIS/BES/BES X Operating System Support: Windows XP Windows Vista Windows 7 LBY50 www.bayalink.com Liberty enables BlackBerry users to use a large screen and keyboard of their laptop/desktop to read and respond to their BlackBerry emails, work with native email attachments (excel,word, pdf etc.) and browse the internet from the laptop using their BlackBerry. 50 60 Day BAYALINK SOLUTIONS CORP Liberty Liberty Bluetooth Adapter BAYALINK

BAYALINK Liberty – Bluetooth Adapter

Bluetooth Advertising Review — Sat, 02 Oct 2010 13:40:22 +0000

USB Bluetooth Adapter Works on any BlackBerry, supports BIS/BES/BES X Operating System Support: Windows XP Windows Vista Windows 7 LBY25 www.bayalink.com Liberty enables BlackBerry users to use a large screen and keyboard of their laptop/desktop to read and respond to their BlackBerry emails, work with native email attachments (excel,word, pdf etc.) and browse the internet from the laptop using their BlackBerry. 25 60 Day BAYALINK SOLUTIONS CORP Liberty Liberty Bluetooth Adapter BAYALINK

BAYALINK Liberty – Bluetooth Adapter

Bluetooth Advertising Review — Fri, 01 Oct 2010 01:11:16 +0000

USB Bluetooth Adapter Works on any BlackBerry, supports BIS/BES/BES X Operating System Support: Windows XP Windows Vista Windows 7 LBY05 www.bayalink.com Liberty enables BlackBerry users to use a large screen and keyboard of their laptop/desktop to read and respond to their BlackBerry emails, work with native email attachments (excel,word, pdf etc.) and browse the internet from the laptop using their BlackBerry. 5 60 Day BAYALINK SOLUTIONS CORP Liberty Liberty Bluetooth Adapter BAYALINK

USB BLUETOOTH DONGLE ADAPTER FOR BLACKBERRY 9700 BOLD

Bluetooth Advertising Review — Thu, 30 Sep 2010 22:08:10 +0000

£3.69
End Date: Wednesday Sep-29-2010 14:41:29 BST
Buy It Now for only: £3.69
Buy it now | Add to watch list

NoiseHush N450 Professional Bluetooth Headset – iPhone / Blackberry / HTC / Samsung / LG / Motorola / Nokia – Black

Bluetooth Advertising Review — Mon, 27 Sep 2010 06:16:56 +0000

NoiseHush N450 Bluetooth Headset is packed with features and is stylish, but accessible to everyone who wants to free up their busy lifestyle. Its slim ear-loop and contoured ear-tip has been ergonomically designed to accommodate both a comfortable fit and optimal sound quality. The unit is easy to use and weighs only 6 grams making this the perfect communication solution

Genuine THB Bury BlackBerry 8100 Bluetooth Cradle

Bluetooth Advertising Review — Mon, 06 Sep 2010 14:36:23 +0000

£32.99
End Date: Sunday Sep-05-2010 14:13:46 BST
Buy It Now for only: £32.99
Buy it now | Add to watch list

Motorola H555 Bluetooth Headset (Silver,Black)

Bluetooth Advertising Review — Sun, 22 Aug 2010 16:21:55 +0000

Display, sync, and recharge your BlackBerry smartphone in the office or at home with the help of the BlackBerry desktop Charging Pod. Conveniently position your handheld for speakerphone calls, watching movies, or listening to music – while winding a charger behind the Charging Pod to re-power and/or a data cable to your handheld’s USB port for syncing. The charger includes two LED 2-colour indicators – through the BlackBerry logo on the front of the Pod and on its interior. Ultimate convenience is complemented by the Charging Pod’s chrome design, which skilfully emphasizes the accents on your BlackBerry smartphone.New, bulk items with b/w photocopy manuals.

Blackberry / wireless bluetooth / hands free / 9500

Bluetooth Advertising Review — Tue, 13 Jul 2010 01:38:18 +0000

£1.04 (2 Bids)
End Date: Sunday Jul-11-2010 21:03:30 BST
Bid now | Add to watch list

Smallest Bluetooth 2.0 Adapter Dongle (Vista/Windows XP Compatible)

Bluetooth Advertising Review — Sat, 10 Jul 2010 16:03:50 +0000

Synchronize wirelessly your Blackberry, iPhone, Palm, Razr, any other Bluetooth compatible cell phones and handheld devices.